Naive Slimtech receives the 2016 Good Design Award

MODENA, ITALY — Naive Slimtech, the Lea Ceramiche collection designed by Patrick Norguet, has received the prestigious Good Design Award for 2016.

The Good Design Award, established in 1950 and organized by the Chicago Athenaeum – Museum of Architecture and Design in collaboration with the European Centre for Architecture, Art, Design, and Urban Studies, is one of the most well known international design awards worldwide and is presented annually to the most innovative industrial design projects to be developed over the course of the year. For 2016, the jury selected 900 new products from over 46 countries around the world, awarding them for their innovation.

 

What makes Naive unique is the cutting-edge technology that permitted the creation of a large-format slab — 3 x 1 m with a thickness of only 5 1/2 mm — characterized by an almost three-dimensional surface texture. The patterns, reproduced in four colours, establish a bas-relief design; a pattern of lines that emphasises the depth of texture and creates a graphic floating effect that is both pleasing to the touch and visually attractive. Resistent and durable, easy to cut into any shape, it can be installed on walls and on floors in any type of space, both residential and low-traffic commercial.

The Good Design Award is associated with another important award, the German Design Award’s Special Mention, also presented to Naive in 2016. These two important awards highlight and acknowledge the commitment taken by the

company to constantly experiment with new technological solutions and to provide new decorative languages in the use of ceramic.

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